There are millions of photos and videos that are posted on social media every single day. How can you make your posts stand out above the sea of others? How can you add a unique touch to your content that attracts new followers?
Having an aesthetically pleasing social media feed is especially important for those of you who have small businesses. Social media for business marketing can help you to attract new followers, build a loyal audience, and gain the traction that you want.
The question is, how can you make your content stand out above the crowd? Keep reading for some top tips on how you can do just this!
How to Make Your Brand’s Social Media Photos Stand Out
If you’re ready to elevate your content and create photos and videos that stand out on social media, follow the top tips below.
Don’t Neglect the Background of Your Photos and Videos
When you are creating product photos or videos, you might not be thinking about the background. However, the background is just as important as the foreground in product photography!
An unsightly background can make your photos look unprofessional and unsightly. Conversely, a clear and crisp background can enhance the aesthetics of your social media feed and highlight the quality of your brand.
If you want to remove the background from an image, you can do so using an online photo editing tool or software. You can then edit your photo onto a new background so that it meets social media dimension requirements.
Use the Optimal Dimensions
Different social media channels require you to use different dimensions and formats when posting photos and videos.
It’s important to make sure that all of your photos and videos are uploaded in the correct format to each platform. Otherwise, your posts may look distorted or blurred when they go live on your channels.
Post Short Form Videos
Short-form video content is all the rage at the moment. With the rise of TikTok and the creation of YouTube shorts, social media users are now searching for easy-to-digest content.
So, why not give people exactly what they’re looking for and start posting lots of short-form videos on your channels? Consider creating fun and exciting videos about your new launches and existing products.
Think about how you can engage social media users within the first few seconds of your videos to grab their attention. Otherwise, they could quickly click off your video and watch another brand’s content!
As long as your videos are fun to watch, you’ll be able to maintain your customer’s attention for the duration of the video. Weave product promotion into your content to encourage your audience to make a purchase without being overly pushy.
Your short-form videos should be no more than 15-30 seconds long to keep social media users fully engaged.