Building a website is primarily aimed to improve a site’s revenue by enhancing conversions. Did you know that one of the most effective web development ways to increase conversions is by improving the user experience of a website? Yes, that is absolutely true. Not just that, statistics also suggest that 75% of a website’s credibility is reliant on the design and UX of the site. That makes it very clear why people must pay a lot of attention and make adequate investments towards web design and web development services.
This is why any brand needs a reliable, reputed and efficient website development company that can help them improve the user experience through the web development process. In this blog, we will discuss how user experience can be improved through the web development process and why it is important to pay attention to improving the UX through the web development process.
The Main Objectives Of Your Web Development Process
For any successful brand website and a great user experience on it, the essential factor is to adopt a website design and development process that is inclusive of all essential steps that can facilitate a proper structure and order. This will ensure the website design and development process is:
- Credible
- Profitable
- Highly functional
- Delivers a great UX
There are several factors to consider and any reputed website development company in Kolkata would employ a web development process that can help you achieve your business objectives. It can be something like using dynamic frameworks for web development and using layout while planning a website.
No matter what steps are taken, the process must ensure the best results through proper strategies, techniques and the use of the right resources.
UX Is Important
User experience (UX) is the key element of product design. Regardless of the kind of product, it is, be it a website, a mobile app, or something different, it is an obvious and accepted fact that the UX is essential for its success and a key element of product design. A very simple thing about user experience is that when the UX is liked by your target audience, your product automatically prospers leading to business success.
Steps To Improve User Experience Through The Web Development Process
Digital trends are constantly evolving and transforming, at a very very fast rate. A very modern website design and structure can become old and outdated in no time. So every professional and business must know about the trends in the field of web design and development.
What Actually Is UX Design?
Before we go on to discuss the improvement of UX through the web development process, let us first define what is meant by user experience or UX design.
In simple words, User Experience Design (UX Design) is the process of enhancing and improving user satisfaction (for websites and apps) through the improvement of their usability, efficiency of user interaction with the website or apps and their accessibility. The basic objective of a good UX design is that it helps in making a website or application easy to use instead of being difficult or confusing to users.
How To Improve The consumers experience ?
There are a few things that can be done during the web development process to effectively enhance the UX of a site. Let us take a look at them:
Optimizing Web Page Layout
A crucial step in the website design process is creating a well-structured web page layout. For this, professionals will have to depend on deep website insights and plan the layout. This will include sitemap creation that features the structure and skeleton for the website. The content of each page will also have to be mapped. This will create easy user journeys that can lead to conversion points.
Better Navigation
A site that is uniform and easy to navigate is a site that users will like. After the planning process, developers can create a style guide for uniformity across the site and better navigation. It will contain information about site design, content, and technical aspects of the website. Style guide uses things like colors, logos, images and typography to define elements across the site.
UI and UX Design
A whopping 88% of customers said that they never return to a website that offers a poor user experience, says research. This is why every development process must pay keen attention to the UX design and UI of a site.
Assessment of Quality
A lot of tests and trials are necessary for a successful website launch. Any web development expert would run multiple tests to assess the quality before going live. Experts make sure that the website CMS is responsive, simple, functional and user-friendly before they can successfully launch it.
Final Thoughts
UX design focuses on your consumers’ experience of using a product. This “product” goes beyond any goods or services you sell. With the steps above and with the help of a reliable website development company, you can significantly enhance your business online platform growth and revenue by improving the user experience of your website or application.