Do you share useful information every day, try to aesthetically design your publications, but people still unsubscribe? If your blog is growing slowly, or if your subscriber count isn’t growing at all, then there are serious problems with your blog packaging.
You can monitor subscriptions and unsubscribes in a special section of the Instagram profile “Statistics”.
First you need to understand that daily unsubscribes are normal. People follow and unfollow different accounts every day for different personal reasons. For example, when they are no longer interested in a particular topic. Let’s say a month ago they were interested in apartment renovation and they subscribed to all accounts in this niche. But now their attention has switched to another task and there is no longer a desire to read about repairs.
Or, after subscribing to you, the user came across another, more interesting, similar profile: the same content, but the presentation is more attractive or understandable. After all, we know that Instagram constantly throws subscribers of our competitors.
Or you could just hurt the subscriber with your joke or some kind of statement. And such regular unsubscribes happen to everyone: both well-known bloggers and small commercial profiles.
Another common reason is that we attracted subscribers through sweepstakes or contests. Most of them will only sign up to receive a gift, not because they are interested in us. Therefore, after the draw, unsubscribes usually begin. Especially if we broadcast not on a mass topic that is interesting to everyone.
In addition, mass followers and commercial accounts that subscribed in order to receive a subscription in return are constantly unsubscribed. If this does not happen, after a while they unsubscribe using services for unsubscribing from non-reciprocal accounts.
In general, 0.1-0.3% of unsubscribes per day from the total number of subscribers is considered the norm. Thus, if 8 people a day unsubscribe from you with 4000 subscribers in the profile, this is normal.
But if more than 1% unsubscribes every day, the statistics in your account constantly go into the red, or you see sharp jumps in unsubscribes, this is already a cause for concern. In this article, we will look at errors that annoy subscribers and cause them to unsubscribe.
Reasons why people unfollow on Instagram
When people subscribe to your blog, they have certain expectations about what they want to see in your content. For example, if in an advertising layout you stated that you are telling valuable information about immigration to the United States, the user has subscribed, but has been watching your everyday life in stories for several days in a row, he will unsubscribe because his expectations were not met.
Or the user saw your reels with detailed descriptions of yoga exercises and subscribed in anticipation that you will post other useful collections. But then he sees only aesthetic videos on yoga and no benefit.
Takeaway: Always deliver on what you promise your audience in your ad or previous posts. If your interests have changed and you want to post content on a different topic, first ask your audience if they would be interested using the poll sticker in your story:
Firstly, this is how you prepare subscribers for new content. Secondly, raise the activity in the profile.
Too many ads
Most bloggers develop their profiles in order to earn money later on advertising. And subscribers are fine when they see 1-2 advertising posts or stories per week from their favorite blogger.
But if almost every day, instead of the expected useful publications, they consistently see ads, this is very annoying. Especially when they realize that the blogger himself does not really use the product that he advertises.
Therefore, dose the number of advertising publications in your profile and recommend only what you use yourself.
In recent years, Instagram “experts” have been telling in their trainings that it is imperative to post stories every day. And the more the better.
But many bloggers don’t know that interesting things can be told every day, so they just started posting everything, even if it doesn’t make any sense to the audience.
People cannot stand such a daily influx of chaotic information. It is important that at least the most common plot is present in the story: intrigue, plot, climax, denouement with conclusions. That is, one day – one thought using storytelling techniques.
Moreover, in the current realities, 15-30 stories every day is not normal. An exception can be made when something unusual and extremely interesting really happens in your life. Your subscribers will be grateful that you value their time.
Posting every day is too much. Unless, of course, you have a commercial page where new products are published daily.
Instagram stores often sin with this. People are already reluctant to subscribe to commercial profiles. And if every day they see the same dress and reminders of the same promotion in stories, they will unsubscribe, as it is very annoying.
If you really find it necessary to talk about the same sentence several times, think about how to do it in different ways. For example, first give useful information about the product, and then unobtrusively remind about the discount.
Before drawing up a promotion strategy for any blog, you first need to conduct a deep analysis of your audience: what worries them, what fears, needs and desires they have. And based on this plan the content.
For example, if a targetologist wants to find clients to set up ads using a blog, this will be one content. If he sells his course on a target, it is completely different. Because in the first case, he will need to attract entrepreneurs, freelancers and experts, therefore, he will discuss their problems and talk about the benefits of advertising. In the second case, the content will be aimed at novice targetologists who are interested, among other things, in the nuances of technical targeting.
Content should fit with how you position yourself and fit the needs of your target audience. Otherwise, people will simply not be interested and they will unsubscribe.
No call to action
People love to watch and read you. They even save most of your posts. But after reading, they do not know what to do with this material further, and simply go to profiles of other bloggers.
This is because there is no call to action in the posts: share your opinion in the comments, go to one of your highlights, watch your other videos, write in Direct, follow the link in the profile bio and apply for the service, or buy Instagram likes
When posting, explain to subscribers what further actions are expected of them.
Too much negativity
People with consistently negative attitudes have trouble making friends both in real life and on social media. Whether you are an opposition activist or a vegan animal rights activist, even those who fully agree with you will get tired of the constant stream of critical information.
Regular complaints have a similar effect. This happens when a blogger misunderstands the popular recommendation that you should share not only your ups but also your downs. The essence of this advice is precisely to balance between excessive boasting and constant whining, and not fall into one or the other extreme.
Why is it important to keep track of unsubscribes?
If Instagram sees that people are constantly unfollowing you, this is a signal for it that your content has ceased to be interesting, has become of poor quality or irrelevant. This means that this account is no longer useful, and there is no need to promote its publications to the “Recommended” and even show it to current subscribers.
And vice versa: if daily unsubscribes overlap with subscriptions and statistics are constantly in the black, then your content is valuable and needs to be promoted. Everything is very simple.
Attracting blog subscribers is only part of the job. In order for them not to leave, it is important to be able to keep their attention, not make annoying mistakes, and constantly improve the quality of your content. But if you succeed, these people will not only become your regular readers, but will also be converted into loyal customers.